"A terrible thing happens when you don't have adequate signage

. . . NOTHING!"

Typically, you have just 3 to 5 seconds to attract attention to your business!

Think of the best outdoor billboards and on-premise signs you've ever seen - they had a simple, legible message with a dramatic, high impact graphic that immediately caught your attention.

Effective signs pay for themselves by generating new customers, retaining existing customers and getting more business from all these customers.

IMPORTANT SIGN FACTS:

"85% of your existing customers live within a 5 mile radius of your business and drive by your location at least 10 times a month!"

Source: Small Business Administration

"On-premise signs . . .

- Are most effective                           - Least expensive

- Always on the job                             - Oriented to your market area

- Build your image                              - Everyone reads signs"

Source: Small Business Administration

"No other media is as cost effective as a dynamic on-premise sign!

"Nearly HALF of all new small business customers come from on-premise signs!

In 2001 a national sign manufacturer conducted a survey to verify this observation.

The survey covered 251 small business owners across the United States and 3,765 of their customers who made purchases at that business for the first time.

The survey was conducted 30 to 45 days after the installation of a new sign, and the business owner asked 15 to 30 people making their first purchase, "How did you learn about us?"

"YOUR SIGN" . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48%

Word of Mouth . . . . . . . . . . . . . . . . . . . . . . . . . 34%

Newspaper . . . . . . . . . . . 8%

Yellow Pages . . . . . . 6%

Television . . . 2%

Radio Spots . 2%

When large, national companys invest hundreds of thousands of dollars on signage you KNOW its ONLY BECAUSE IT MAKES MONEY for them! Maybe that's why they often put up a sign while they're still under construction.